Chapter – 18

Media Management Design and Production

In this post, we have given the Important Questions of Class 12 Home Science Chapter 18 (Media Management Design and Production) in English. These Important Questions are useful for the students who are going to appear in class 12 board exams.

Board	CBSE Board, UP Board, JAC Board, Bihar Board, HBSE Board, UBSE Board, PSEB Board, RBSE Board
Textbook	NCERT
Class	Class 12
Subject	Home Science
Chapter no.	Chapter 18
Chapter Name	(Media Management Design and Production)
Category	Class 12 Home Science Important Questions in English
Medium	English

Chapter 18 Media Management Design and Production

Very short answer question (1 Mark)

Q1. What is the role of Media in a society?

Ans. Media’s role in this society to fundamentally a function of how this society chooses to use this media.

Q2. Media can understood in the two contexts. What are they?

 Ans. Media can be understood in the following contexts.

• Media as an end product on campaign design.
• Media as a channel or medium.

Q3. Write unconventional streams of advertising selected by media planers.

Ans.

• Mobile vehicles advertisements.
• Advertising in small retail stores.

Q4. Write any two weaknesses of magazines.

Ans.

• Low mass reach.
• Costly production.

Short Answer Questions (2 Marks)

Q1. Which points are to be borne mind while understanding needs and interests of the audience?

Ans.

• Type of information needed.
• Amount of information needed.
• Purpose of information
• Understanding and comprehension level of the audience.

Q2. What are the four key criteria that a media planner considers ?

Ans.

• Reach
• Frequency
• Continuity
• Cost

Q3. How is the decision about the use of person, product or model is taken while preparing a media strategy?

Ans. It is a decision about.

• Which person, product, or model to be used for presenting the issue on content.
• Type and form of elements to be added for the promotion of a particular issue on product through media, message or communication product or package.

Q4. Write any four strengths of magazines.

Ans.

• Audience selectivity
• High credibility
• High quality production
• Long life

Short Answer Questions (3 Marks)

Q1. Which points are kept in mind while deciding and developing media strategies?

Ans.

• Media budget or cost
• Deciding the most creative and environmentally compatible media .
• Media or environment that is most compatible to issue or product to be campaigned.

Q2. Define media and give names of various formats of media with examples?

Ans. Media – This is a term used for all type of print broadcast, out of home and interactive communication. They are tools used to store and deliver information. Various formats of media are :

• Print – Newspaper, magazines
• Broadcast – Radio, television
• Out of home – Bulletin Board, Poster
• Interactive – Internet, Telephone.

Q3. List various factors affecting the ‘mind set’ of audiences?

Ans. It is governed by multiple factors.

• Socio-cultural factors
• Economic factors
• Political background
• Education
• Age
• Gender

Long Answer Questions (4 Marks)

Q1. On which four points does the credibility of messages sent by media depend?

Ans. The credibility of messages sent by media depend on following points.

• The sender or the organization campaigning the issue.
• Relevance of the issue for the receiver.
• Audience’s personal likes and dislikes.
• Content chosen and its way of presentation.

Q2. Compare the strengths and weaknesses any four formats of media.

Ans.

 

Medium	Strength	Weakness
Newspaper	Reading,Educations & income Tangible Readers, habit, loyalty Involvement Short lead time Low production cost High one time reach Good for detailed copy	Poor reproduction & colour Decreasing readership Clutter Media waste Mass audience
Magazines	Audience selectivity Expertise environment Higher quality reproduction Long life High Credibility	Long lead time Low mass reach Costly production Low frequency Weekly, monthly or quarterly
Television	Impact: Sight, sound montion Local and national Targeted Cable Channels	Broad audience High production cost Intrinsive Message short lives.
Radio	Audience selectivity Theatre of the mind Frequency builder Relatively low product cost	Background (low attention) Low search Sound only Messages short lived
Outdoor	Localised Frequency builder Directional signage	Low attention Short exposure time Poor reputation (Visual Pollution) Zoning restriction
Direct Mail	Highly selective Measurable result Can be personalised Demands attention	Clutter/Junk mail perception High cost per message Long lead time
Tele Marketing	Personalised Real time interaction Attention getting Measurable results	Costly Intensive
Internet	Mass addressable Can be personalised Extremely low cost Can be interactive	Clutter Limited reach Limited creative options

 

Q3. “A single communication vehicle seldom reaches everyone in the target audiences”. Explain.

Ans. Media – Media means medium / channel/vehicle and media mix /IEC/BCC

• Different media have different delivery features. A single communication vehicle is not generally able to reach everyone in the target audience due to variation in the level of reach, availability and accessibility and proper exposure of audience to the media. Therefore it includes.
• Decision on use of ‘one or more number of media vehicles in one production’ as per the requirement, audience type, budget, reach, accessibility and availability facility of channel to the intended audiences.
• Decision on use of ‘result oriented media planners to maximize the use/enhance penetration of all types of media channels that connect with the audience.
• Decisions on use of ‘one or more number of media methods mix in one production ‘as per the requirement, audience type, budget, reach and availability of media to maximise the possibility of understanding the message easily in a heterogeneous audience group.
• Decision on using “result oriented media planners to maximise the use of “all type of media mix’ that connects with audience again to provide a variety to make message more understandable in a heterogeneous audience group.

Long Answer Questions-(5 Marks)

Q1. What is the scope of media management, design and production?

Ans.

• The student of media management get exposure through case studies and internships. Students assignment include the analysis of development and progress of media in the society.
• Many existing businesses, require people who can handle the use of media for advertising, promotion, image building. Therefore, people with media planning and management experience and degree in communication will be valued in lot of industries.
• Print media, advertising, man media, electronic media web publishing and mass communication have opened up a new spectrum of job opportunities.
• With the explosion of television channels and a number of 24/7 channels it has opened up career opportunities in electronic media.
• Career options are present in public broad casting agencies like Doordarshan and All India Radio or in private broad casters.
• Other fields like direction, production, camera, graphics, editing, sound, programme research, script writing etc also offer careers to media students.
• Moreover one can open his /her own TV/FM Radio Channel.

Q2. What are the various career options available in the field of Media management, design and production.

Ans. Career in Media Management, Design and Production

• Business and industries require people to handle use of media for advertising, promotion, image building enlarging and expanding their companies
• With print media, advertising, mass media, electronic, media, web publishing, Doordarshan and All India Radio or with private broad casters.
• As a field reporter, writer, editor, researcher, correspondent and in-studio anchor, presenter and news analyst.
• Work in fields like direction, production, photography graphics, editing, sound, programme research, script writing etc.
• Entrepreneurial initiatives

DEFINITIONS

• Pass Along Rate – It is the number of people who read the print medium in addition to actual subscribers and buyers.
• Rating Point – Rating point is the percentage of a communication of the coverage area of marketing universe that has been exposed to a media programme.
• Media – This is an umbrella term used for all type of print, band cast, out of home and interactive communication They are tools used to store and deliver information.

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